Our main office at 1040 41st Avenue is a fixture in the Pleasure Point neighborhood, and since opening our doors in 2011, we have hosted various art shows and fundraisers—in addition to closing countless real estate deals.
At Friday Realty, our goal is to be the kind of real estate company that we would refer our own mothers to. Honesty, community, and work ethic are the values that we live by. We are proud to feature numerous awards on our walls, including Santa Cruz Waves Favorite Realtor and Santa Cruz Good Times Best Real Estate Team, which recognize our impeccable service. Give us a call today and see for yourself!
Voted Best Real Estate Agent in Santa Cruz
With more than 12 years in the real estate business, Dale Friday is your best advocate and maybe even your new best friend. Drawing from an extensive background as a general contractor, commercial project manager, green builder and spec home builder, Dale knows homes inside and out. In addition to being a top real estate agent in Santa Cruz, he is also a residential and commercial landlord, as well as an Airbnb super host.
He holds a degree from Cal Poly San Luis Obispo’s School of Architecture and Environmental Design. Educated, ethical, and well-connected, Dale has an extensive network of lenders, architects, contractors, interior designers, and land use planners to curate your real estate team. Dale lives in Pleasure Point with Brenda, his wife of more than 30 years, and their Cairn terrier, Bronson. In his spare time, Dale likes flying his red and white Cessna, and surfing his custom Ashley Lloyd longboard at Pleasure Point.
Brenda likes to joke that Dale wanted to marry her when he saw she owned her own tool belt. After graduating from Cal Poly San Luis Obispo, Brenda began her career in sales technology with the majority of her time spent at Dun & Bradstreet working with clients such as Sales Force, Cisco, Adobe and Intuit. Brenda did so well, there’s a photograph of her and the president of the United States on the wall. Clients love the professionalism, sales and negotiating experience Brenda brings to the process.
Just so you know, Brenda’s nickname is “Sunshine” and you’ll see when you meet her that it couldn’t be more true.
We can’t thank you enough for all your hard work and guidance in helping us find the home on 34th.
You have been a great friend, realtor, advisor, helper and counselor and most importantly… NEIGHBOR! We are very excited about our new home and excited to have you & Bren as neighbors and friends.
Dale is as good as it gets. He helped me on several deals and pointed out things that I never would have seen.
His background as a contractor really came into play when I had questions about certain aspects of properties. With his attention to detail, great attitude and breadth of knowledge…you can’t go wrong with Friday Realty. Best realtor I have ever dealt with!
Dale went beyond the call of duty when he listed and sold our long time home in Santa Cruz.
It was an emotional sale to say the least and Dale made us feel comfortable with the process as well as getting us far over asking! He even helped get the house and grounds ship shape. More than most would do. I cannot recommend Dale more highly as an honest hardworking upstanding guy, whom I am pleased to call my friend.
Dale helped us buy a house in the Pleasure Point area of Santa Cruz.
We tried a few other real estate folks, but were underwhelmed with their knowledge of the area and the housing market. Dale exceeded our expectations – it was especially helpful that Dale was a contractor and could tell us subtle points about good vs bad house construction. Given that the house was for our multi-generational family, there were so many factors to consider, which Dale anticipated and found answers. After the sale, Dale continued to stay involved and helped us locate contractors and good, local, businesses to work with. I highly recommend Friday Realty for everyone – it is such a pleasure to do business with a knowledgeable and personable person like Dale!
How do we say thank you?
It is hard to put into words the respect we have for the support and efforts of Friday Realty in helping us sell mother’s home. Our experience with you was one of superb professionalism, with explanations patiently given and items taken care of before we asked. Mother had lived in the house for 50 years and it needed work. We needed assistance.
Your knowledge of construction and community resources was marvelous. Step by Step, each challenge was managed and efficiently resolved. Whether solving a plumbing issue or working on a counter-offer, you were there to help. Thank you somuch for a truly amazing job!
We would be happy to speak with anyone about our experience with you and Friday Realty. If someone has questions, please feel free to give them our name and contact information. We will take any questions seriously, just as you did for us.
Friday Realty is more than a real estate company. From our perspective, it was – and is – a community gem!!
Thank you so much for your many kindnesses.
I am delighted to be a resident of Pleasure Point! Your professional services were first rate. And equally important, your positive energy was infectious. I look forward to sharing and loving this neighborhood with you – and to years of friendship, appreciation for both people and place, and abundant happiness. Thank you!
Brenda and Dale Friday are my favorite people in California.
My husband and I moved here recently and we had been working with Brenda and Dale for over a year. They are the best – they kept us calm with the crazy California Real Estate market and they were able to find us the perfect house. We consider them family and would recommend them to anyone who is looking to sell or purchase a house. Thanks so much for your kind hospitality and friendship. Allen and I thank our lucky stars that we met you and you found us the greatest place to live!
Brenda is one of the nicest and savviest realtors I know.
She helped us find an incredible house in Live Oak. Built in 2002, it’s practically brand new and we couldn’t have scored it without her. Her service is exceptional and she always went above and beyond for us. I met her at on of her open houses (while we were out house hunting on our own) and knew right away I wanted to work with her.
She’s very connected within the Santa Cruz area and has a vast knowledge of both the properties and the in’s and out’s of negotiations in the Santa Cruz market. That was the wisdom and guidance we needed coming from Oakland, which has a totally different way of going about the market up there. Every moment of working with her was such a positive and seamless experience. She’s very on top of her game and handled two Type A’s flawlessly. I cannot recommend Friday Realty enough!
We are so grateful for all of your support and dedication in searching with us for our new but quite “old” 1890’s home!
Dale your patient and lighthearted attitude made the search so much fun: from your artistic renderings, interpretation of the many inspections, dreaming of potential, good advice, attention to detail, concern about safety to your continual openness to all of our questions we’re so happy to have our home and stoked that you were part of the adventure! Thank you also for your generous homeowner’s gift. You both are not only dear friends to us, but such an awesome example of people in the industry who care about their community and authentically dedicate themselves to helping people find happiness and shelter. We can’t wait to introduce our baby to her home! Much Love!
Dale and his team were exceptional in the selling of our home in Capitola.
They went above and beyond to help us prepare and educated us when we had questions. They are professional, genuine and very in-tune with the area. My family was more than pleased with our entire transaction and would highly recommend Friday Realty!